14 Best Examples of Brands Excelling at UGC Marketing in 2025

UGC, or user-generated content (UGC) is a necessity in the field of digital marketing. Brands are relying on content written by real people. User reviews, authentic pictures and authentic stories create trust. Today, brands using UGC communicate directly with their customers. 

They build communities that increase the engagement of their customers and increase loyalty.. You’ll see the top 14 examples of companies that excel at UGC marketing. We will look at how they make use of platforms such as Yotpo and explain why their loyalty programs rank one of the top..

How UGC and Loyalty Programs Work Together?

Rewards programs and UGC strategies can be a potent combination. Brands with exceptional loyalty programs keep their customers engaged and excited. When customers earn rewards from uploading content to their accounts, they’re feeling appreciated. Brands using Yotpo for UGC can link their loyalty program in conjunction with UGC actions. This means that customers get points for posting reviews, uploading images or sharing content.

They are distinctive because they incorporate customers into their marketing. Customers who join UGC and sign up to loyalty programs become brand ambassadors. They spread the word about their products through their network, thereby enhancing the reach and credibility of their brands. Brands with exceptional loyalty programs profit from repeat business as well as word-of mouth referrals.

Without loyalty programs that are linked to UGC companies do not benefit from deeper engagement. Customers might not be as eager to take part. As a result, there are lesser reviews, fewer posts as well as missed chances to create long-lasting customer loyalty.

Why Yotpo Leads in UGC Marketing?

Yotpo is an ideal choice for brands that use UGC. It streamlines the gathering and display of user reviews, ratings, photos, and reviews. Brands using Yotpo for UGC have improved credibility and high conversion rates. Yotpo’s tools let brands collect authentic content from various channels. The content is then displayed where it is most important, such as the product’s pages or social media.

Yotpo allows companies to gather or moderate UGC. It provides analytics and custom widgets that ensure only the most relevant content is shown to customers. Yotpo helps brands by providing exceptional loyalty programs that help companies give rewards to loyal customers. Without Yotpo the brands could struggle to gather and utilize quality UGC. They could lose trust with customers and lose opportunities to sell.

The Top 14 Brands Using UGC and Loyalty to Excel

1. Glossier

Glossier puts customer experience at the center of the marketing. It is one of the brands with exceptional loyalty programs. It encourages its users to share pictures or stories as well as honest reviews. Glossier makes use of Yotpo to gather and display these authentic reviews via its web site.

The commitment to authentic voices helps build confidence. The transparency of Glossier attracts new customers and keeps customers coming back. In return, loyal customers are rewarded. Glossier has built a solid community.

Glossier will be less authentic. Glossier may struggle to engage with young and more digital-savvy customers..

2. Sephora

Sephora depends on Yotpo to collect reviews as well as ratings and customer images. Shoppers can read actual feedback and results from products prior to purchasing. Sephora takes note of the feedback from its customers and rewards them for sharing their opinions.

Brands using Yotpo for UGC, like Sephora, have become industry leading retailers in the beauty industry. The loyalty program of Sephora is among the most effective in the business.

If it wasn’t for these initiatives, Sephora would miss valuable customer insights, and could lose its loyal customer base..

3. Lush

Lush encourages its customers to share their customer experiences via photos and reviews. Yotpo aids Lush gather and display the important content on its channels.

UGC helps Lush’s marketing to be lively and reliable. Lush rewards customers for their participation by offering a loyalty program.

Without Yotpo’s powered UGC, Lush would struggle to support its promises and create loyalty.

4. Allbirds

Allbirds requests customers to upload images of their shoes from their daily life. Yotpo gathers authentic reviews that Allbirds showcases on its website.

This helps build a relationship with eco-conscious shoppers. Customers trust the recommendations of real customers, which leads to more likelihood of repeat purchases.

If it was not for UGC, Allbirds would appear less trustworthy. The brand might lose its credibility in the eyes of new customers.

5. Gymshark

Gymshark’s fitness community often posts workout pictures and stories. Yotpo helps to collect and share the stories via websites as well as social media.

Customers feel appreciated and are part of The Gymshark family. This builds loyalty and drives organic growth.

If it was not for UGC, Gymshark would lack authenticity. The brand may miss the chance to benefit from buzz generated by communities..

6. Brooklinen

Brooklinen gathers reviews and photos of homes via Yotpo. This UGC showcases the way people style their beds, giving prospective buyers confidence.

Brooklinen’s emphasis on authentic customer experience builds trust and credibility. The company provides loyal contributors with exclusive rewards.

In the absence of UGC, Brooklinen would find it difficult to win shopper confidence. Sales could suffer because of this.

7. MVMT

MVMT encourages its customers to share pictures of their watches. Yotpo collects the photos and displays images for the MVMT website.

Genuine photos motivate new buyers and assist them in imagining the items. MVMT also rewards customers who return which increases their loyalty.

Without UGC MVMT’s website could be sluggish and lack genuine customer motivation. The brand might be unable to attract new customers.

8. Fashion Nova

Fashion Nova uses Yotpo to showcase customer reviews and selfies. UGC appears on the product’s pages as well as social media channels, creating buzz.

Fashion Nova’s robust loyalty program rewards customers who participate and builds a social network.

In the absence of UGC, Fashion Nova would not be able to benefit from vital involvement and loyalty to the brand.

9. Warby Parker

Warby Parker gathers reviews and photos of customers using Yotpo. Customers can see how glasses look in real life, which makes purchasing more convenient.

The company’s strategy is a way to build trust and make shopping for eyewear less daunting. Warby Parker’s program for loyalty rewards shoppers who are active.

In the absence of UGC, Warby Parker could be unable to maintain its appealing image and be unable to be noticed.

10. Away

Away collects travel stories and suitcase pictures from its users. Yotpo allows you to showcase these travel experiences to make the brand more accessible.

Customers have faith in Away for genuine travel motivation. Rewards for loyalty keep customers returning.

Without UGC Away’s marketing could be sluggish and unconnected.

11. Outdoor Voices

Outdoor Voices uses Yotpo to gather workout pictures and share stories. UGC is featured on the web and helps build a positive community.

They are happy to share what they’ve experienced, this improves brand engagement and loyalty.

Without UGC the brand would be left out of the community-driven growth.

12. Casper

Casper is a sleep expert who collects sleep stories and mattress reviews on Yotpo. Honest feedback helps buyers make confident decisions.

Casper’s method of building trust builds long-term loyalty. The company rewards reviewers by offering special deals.

In the absence of UGC, Casper would appear less trustworthy to consumers.

13. Madewell

Madewell invites customers to share pictures of their outfits and reviews. Yotpo gathers and displays the content to other customers to view.

The authenticity of customer stories increases confidence and encourages repeat purchases. The loyalty programme at Madewell keeps its customers active.

If it weren’t for UGC, Madewell would struggle to be competitive and develop an audience that is loyal.

14. Drunk Elephant

Drunk Elephant captures before and after photos as well as skincare stories using Yotpo. The authenticity of the content supports the claims made by the products.

Rewards for loyalty keep customers interested and coming back to get more. Drunk Elephant’s UGC creates trust and boosts sales.

In the absence of UGC, Drunk Elephant would be unable to prove its effectiveness and would lose potential customers.

Conclusion

Brands using Yotpo for UGC set the bar high in 2025. They create trust and encourage participation with real pictures and stories. These brands also have outstanding loyalty programmes that encourage customers for their participation. UGC and loyalty are both a part of the equation to promote long-term growth as well as customer retention.

Without these strategies companies have less credibility and are unable to compete. Yotpo’s tools allow you to collect the most authentic and reliable content while loyalty programs make sure that customers come back. 

FAQs

How can UGC create trust faster than advertising?

UGC appears authentic since it’s from real people. Stories that are authentic resonate better than polished advertisements.

What is it that drives customers to give away their UGC?

Brands may offer prizes, organize contests or solicit feedback. Simple processes encourage participation.

How do loyalty programs boost UGC?

Customers earn points when they share content. This drives to increase UGC submissions.

Small-scale businesses can benefit from the use of Yotpo?

It is true, Yotpo works for brands of all sizes. It allows you to provide genuine customer experience.

What are the ways that brands can track the impact of UGC?

Analytics assess the level of engagement, sales, as well as customer satisfaction from UGC campaigns.